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ARC Press Releases
INTERNATIONAL CARRIERS CHOOSE ARC DATA PRODUCT AS WINDOW TO DISTRIBUTION POTENTIAL IN THE UNITED STATES

Arlington, VA, February 28, 2005 - Four more airlines look to expand their global market penetration by selecting ARC's new Origin & Destination Sales Summary.  Air Jamaica and Royal Air Maroc, both established global carriers, join German based LTU International Airways and Venezuelan Santa Barbara Airlines to gain unique new insight into the travel agency distribution system in the United States.  The four carriers that serve the U.S travel market from abroad join United Airlines as launch customers for ARC's unique data product.

"With the new Origin & Destination Sales Summary, we have successfully brought a unique new product to market at a modest cost to the customer," states John Kyle, ARC's Vice President of Marketing and General Manager, Data & Analytical Products. "ARC has 135 carrier customers, large and small, global and domestic, legacy and start-up, and we have sought to provide products with value to all.  With ARC's O&D product and additional city-pair data products now being tested, we have done just that - low cost, high value, and unprecedented data integrity, thus eliminating a major barrier to success in the U.S. market," he added

ARC's launch customers are responding positively to their initial experience with ARC's data product.  "As a new entrant to the US market, our airline found ARC's O&D Sales Summary to be the ideal solution to target our marketing resources for maximum ROI," states Gabriela Gonzalez Carrillo, CEO and US General Representative for Caracas-based Santa Barbara Airlines, adding that "in today's market, we cannot squander our marketing resources using less efficient methods. We need surgical precision and ARC's O&D Sales Summary provides the data to do just that."

Madeline Vogelsang, LTU International Airways, Product Manager - USA adds that "ARC has provided LTU with a valuable tool that is both affordable and effective in helping us identify those agents that have growth potential.  We use the O & D to help us tap into these agencies and to better service them."

ARC's Origin & Destination Sales Summary provides visibility into individual city-pair markets served by the customer carrier with the detail needed to manage individual distributor relationships.  ARC brings this unprecedented level of insight to the market at a modest cost while having the unique advantage of reported and settled data.

About ARC
ARC is the premier provider of financial settlement solutions and data and analytical services for the travel industry. Airlines, travel agencies, corporate travel departments, railroads, and other travel suppliers process more than $65 billion annually through ARC's world-class settlement system, making it the financial backbone of travel distribution. ARC COMPASSŪ, the leading, trusted source for travel transaction information, powers data and analytical tools that help ARC customers make confident business decisions. ARC is an airline-owned company that builds on values of integrity, teamwork, innovation, cost-effectiveness, and excellence. For more information, please visit http://www.arccorp.com.




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