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ARC Corporate Communications
4100 N. Fairfax Drive, Suite 600
Arlington, VA 22203-1629
703 816-8525
Fax: 703 816-8168
corpcom@arccorp.com
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INTERNATIONAL CARRIERS CHOOSE ARC DATA PRODUCT AS WINDOW TO DISTRIBUTION POTENTIAL IN THE UNITED STATES
Arlington, VA, February 28, 2005 -
Four more airlines look to expand their global market penetration by selecting ARC's new Origin & Destination Sales
Summary. Air Jamaica and Royal Air Maroc, both established global carriers, join German based LTU International
Airways and Venezuelan Santa Barbara Airlines to gain unique new insight into the travel agency distribution system in the
United States. The four carriers that serve the U.S travel market from abroad join United Airlines as launch customers
for ARC's unique data product.
"With the new Origin & Destination Sales Summary, we have successfully brought a unique new product to market at a modest cost to the
customer," states John Kyle, ARC's Vice President of Marketing and General Manager, Data & Analytical Products. "ARC has 135 carrier
customers, large and small, global and domestic, legacy and start-up, and we have sought to provide products with value to all. With
ARC's O&D product and additional city-pair data products now being tested, we have done just that - low cost, high value, and unprecedented data
integrity, thus eliminating a major barrier to success in the U.S. market," he added
ARC's launch customers are responding positively to their initial experience with ARC's data product. "As a new entrant to the US market,
our airline found ARC's O&D Sales Summary to be the ideal solution to target our marketing resources for maximum ROI," states Gabriela Gonzalez Carrillo,
CEO and US General Representative for Caracas-based Santa Barbara Airlines, adding that "in today's market, we cannot squander our marketing resources using
less efficient methods. We need surgical precision and ARC's O&D Sales Summary provides the data to do just that."
Madeline Vogelsang, LTU International Airways, Product Manager - USA adds that "ARC has provided LTU with a valuable tool that is both affordable and effective
in helping us identify those agents that have growth potential. We use the O & D to help us tap into these agencies and to better service them."
ARC's Origin & Destination Sales Summary provides visibility into individual city-pair markets served by the customer carrier with the detail needed to manage
individual distributor relationships. ARC brings this unprecedented level of insight to the market at a modest cost while having the unique advantage
of reported and settled data.
About ARC
ARC is the premier provider of financial settlement solutions and data and analytical services for the travel industry.
Airlines, travel agencies, corporate travel departments, railroads, and other travel suppliers process more than $65 billion
annually through ARC's world-class settlement system, making it the financial backbone of travel distribution. ARC COMPASSŪ,
the leading, trusted source for travel transaction information, powers data and analytical tools that help ARC customers make
confident business decisions. ARC is an airline-owned company that builds on values of integrity, teamwork, innovation,
cost-effectiveness, and excellence. For more information, please visit
http://www.arccorp.com.
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